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7th Rashtriya Poshan Maah launched

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The 7th Rashtriya Poshan Maah, launched on 31stAugust 2024 at Mahatma Mandir, Gandhinagar, Gujarat, focuses on key themes such as Anaemia, Growth Monitoring, Complementary Feeding, and ‘Poshan Bhi Padhai Bhi’, along with Technology for better governance. The campaign also emphasizes environmental sustainability through the ‘Ek Ped Maa Ke Naam’ initiative in which plantation is encouraged across all the operational 13.95 lakh Anganwadi centres.

As of the 6th day of the nation-wide celebrations, 1.37 crore activities have been reported from 752 districts of 35 States/ UTs. Bihar, Madhya Pradesh, Maharashtra, Tamil Nadu, Gujarat, Andhra Pradesh and Uttar Pradesh are among the top contributing States so far.

In terms of Themes (or the Key Focus Areas), as on date over 39 lakh activities have been conducted on Anemia, over 27 lakh activities on Growth Monitoring, almost 20 lakh activities on Complementary Feeding, over 18.5 lakh activities on Poshan Bhi Padhai Bhi, and 8 lakh activities on environmental sustainability through Ek Ped Maa Ke Naam. One of the key focus areas namely Technology for Better Governance has encouraged the designated functionaries of WCD to mark more than 10 lakh activities which aims to help in effective implementation and monitoring of nutrition indicators and programmatic areas at large, linked to the ICT application Poshan Tracker.

Convergence with Ministries/ Departments has always been the core of Jan Andolans since nation’s first nutrition-centric Jan Andolans started in 2018. Convergence helps reaching out to a variety of audience especially the grassroots. As on date, top contributing Ministries to the ongoing Poshan Maah have been Ministry of Education (MoE) with 1.38 lakh activities, Ministry of Health & Family Welfare (MoH&FW) with 1.17 lakh activities, Ministry of Rural Development (MoRD) with 1.07 lakh activities, Ministry of Ayush with 69 thousand activities, and Ministry of Panchayati Raj (MoPR) with 64 lakh activities in support of one or the other theme of Poshan Maah 2024.